BMF's purpose is to educate, support, and inspire businesses so they can make a difference by developing a solid marketing foundation in order to grow and fulfill their greater WHY

  • Your marketing is not working

  • You don’t have the budget for agency fees

  • YES… you can do this yourself!

Start Now!
  • You’re new to the business world

  • You’re not sleeping and You're unfocused

  • You’re stressed out

Start Here!
  • You’re really good at what you do

  • Nobody taught you business or marketing

  • You don't know where to begin

Start Here!



  • Your Marketing is working like a well oiled machine

  • Your business is growing

  • You’re exceeding your goals

Can you see it? 

Do you want that to be your reality?

Are you trying to find the time and mental space to build a much-needed marketing foundation for your own business? You’re in the right place. Averill and Ruth have been where you are and dealt with the same challenges you are. Learn from your mentors and let them guide you through the process to …


Watch one 5-minute video a day for 7 days and learn what the 5 Essential Marketing Tools are and the sequence in which to implement them.


Imagine or re-imagine your business marketing foundation. Work with your mentors in this do-it with you program and build your purpose driven business to reach your goals


PURPOSE…The Driving Force of Your Business.
In this program, discover The Driving Force of Your Business, Your Why, Cause or Belief and grow your business with purpose to make an Impact.

What People Are Saying About Us!


“I worked with Viral Essence as I transitioned my business as a commercial photographer to artist. I needed to set up a marketing plan and support materials to set a plan in motion for success. Through the discovery process they were able to guide me through redirecting my business. I now have a clear understanding and approach moving forward with confidence.”

Ezio Photo

“I have been working with Viral Essence Marketing Group for a number of years. Besides their marketing strategy and tactics, their guidance and personal service has been instrumental to the success of my business. Since I started working with them I have learned to understand what running a business means and where the value of marketing lies. Knowing they are only a phone call away with their expertise gives me a high level of confidence and comfort.”

Danilo Voljanek, Healthy Balance Studio

The Viral Essence 5 Pillar video series was incredibly helpful in breaking down the basics of marketing in a clear and understandable way.  Ruth and Averill make it easy to see the path to follow to build a successful plan.  This is just a sample of how fantastic they are to work with at a deeper level!  

Lisa M. Rufsholm, CNN

Scientific Nutrition

The team, Averill and Ruth, the process and results met all my expectations and more. I started my own tax and accounting practice at the beginning of the pandemic. I was overwhelmed with all of the items on my to do list, organizing all my thoughts and ideas on what type of business I wanted to build etc etc. That’s why, receiving the help and guidance from Averill and Ruth at this stage in my business was so critical. My only goal was to get a basic website up and running asap, because every business needs a website, right? But what I got from this process was so much more. 

The content and process of the program was easy to follow and I was able to follow it at my own pace. I was given clear direction and our regular zoom meetings really helped us stay aligned and helped me refocus in order to move the process along. Their knowledge and expertise and ability to turn all my ideas into reality was beyond magical. I really enjoyed working with Ruth and Averill, I felt well taken care of. 

Ashleigh Stoesser, CPA, CA