What You'll Discover In This Video Series

• The importance of your Marketing Plan and the many strategies that support it

• Know Your Client ... why you need to know your Overall Target Market and your many Ideal Target Markets and how to connect with them

• Brand and Branding ... understanding how big a role they play in the success of your
  business

• Social Media ... it’s no longer an option! Reach your prospects where they hang out!

• Lead Generation ... 5 lead generating techniques to get you going

• Do you have a Business or Entrepreneur Mindset?

About Averill and Ruth

Averill Lehan and Ruth Bay are all too familiar with the negative effects that owning a business can have on both your professional and personal life. As a business owner himself, Averill quickly learned the pitfalls of not having a handle on marketing strategy and how to execute it efficiently and effectively. Ruth is also an experienced business owner, and she understands how stressful wearing multiple hats to run your business can be. Both mentors know that the key to smooth sailing is being able to focus your energy on the most important element of your business, your clients.

As founders and principles of Viral Essence Marketing Group, serving mainly Business to Business established companies, they realized that with their knowledge and experience they can share what they learned (the hard way) with those who are looking to get on the road of being business owners and leaders.