Business Marketing Freedom
The Marketing Made Simple for Accidental Business Owners program is tailor-made for you. Transform your mindset from employee to business owner, and free yourself by working with and learning from seasoned mentors.
Are you ready to Achieve Business Marketing Freedom?
Maybe COVID has affected your work or you’re unsatisfied with your firm’s culture and lack of room for growth. Maybe being your own boss has been your dream since childhood. You’re a seasoned professional and you know you have the expertise to branch out from your current employer. Don’t let your firm’s limitations become your own.
Build A Strong Marketing Foundation Without the Stress
Would you be able to sleep more soundly knowing that you had someone on your side to help you through your startup struggles? If you’re practicing law or working in the world of finance while trying to find the time and mental space to build a much-needed marketing foundation for your own business, you’re in the right place.
To put it bluntly, this is the course your mentors wish they’d had when starting their businesses. They’ve been there and made those mistakes. Now you can learn from them and get your business on the right track. Your clients trust in, and rely on, your expertise. Now you have mentors to guide you as you build a thriving business together.

What You Will Learn

How To Handle Your New Role
Boosting your management and delegation skills is crucial to running a business, but you can’t ignore the emotional aspects. Get support as you navigate your new role, so you can maintain balance in your life and say goodbye to stress.

Strategy And Tactics
You’ll work closely with your mentors on a startup package, which includes strategy development and tactics. You’ll also receive guidance on essential elements and assets including brand identity, business cards, logos, website, and setup for your social media channels.

The Value Of Marketing
No matter how exceptional your product is, today’s market is filled with tons of competition. Just being good isn’t good enough. Clever and effective marketing is essential to your startup’s success. You’ll learn exactly how to master it in this course.

A Solid Marketing Plan
Work closely with your mentors on a marketing plan that will lay a solid foundation for your business. Gain access to rich resources to refer to whenever you need them. And, learn all about building brand awareness, boosting your traffic, and generating leads and revenue.

How to Hone Your
Communication Skills
You’re already an expert in your profession. Now it’s time to expand your vocabulary and adapt your style to communicate effectively with both clients and employees, as you delegate and navigate your new role as a business owner.

Style and Presentation
Unlike being an employee in a corporate world, where the tone is set for you, as a business owner you are in control of how you and your employees represent your brand. You will learn the importance of building a culture that reflects your core values.
The Wrong Mindset
Running a startup is equal parts exciting and anxiety inducing. One of the most difficult aspects is actually getting started, and changing your mindset from that of a full-time corporate employee to that of a business owner in a startup space.


Your 9 to 5 Isn’t Cutting It
Learning to work on your business more than in your business, is part of the solution and it’s also a big mindset shift. As a business owner, you’ll be working many more hours than you ever did as an employee. You’ll also be thinking about your business, even more.
Connect And Grow
With nearly 10 years in the industry, Averill and Ruth are well connected in the world of marketing. That’s a huge advantage for you. With their combination of marketing and creative direction, you’ll be able to develop a thriving business with the company culture you’ve always wanted.
It won’t be easy, but it is possible. Averill and Ruth will always tell you what you need to hear, not what you want to hear. In the end, you’ll feel completely relieved because you’ll have the building blocks you need to continue growing your business.

Start Building Your Business Foundation Today!
BUSINESS MARKETING FREEDOM
$9997
What value would you put on a program like this?
Would you sleep better knowing your business will start on the right foot with the right foundation?
Do This Yourself
or
Join BMF Now
Meet Your Mentors
Averill Lehan and Ruth Bay are all too familiar with the negative effects that owning a business can have on both your professional and personal life. As a business owner himself, Averill quickly learned the pitfalls of not having a handle on marketing strategy and how to execute it efficiently and effectively. Ruth is also an experienced business owner, and she understands how stressful wearing multiple hats to run your business can be. Both mentors know that the key to smooth sailing is being able to focus your energy on the most important element of your business, your clients.
As founders and principles of Viral Essence Marketing Group, serving mainly B2B established companies, they realized that with their knowledge and experience they can share what they learned (the hard way) with those who are looking to get on the road of being business owners ad leaders.
Averill Lehan
Ruth Bay
What's Included
Start Building Your Business Foundation Today!
BUSINESS MARKETING FREEDOM
$9997
Money Back Guarantee
If you’re truly ready to take ownership of your business and get your marketing underway, you’re guaranteed to love and benefit from this program.
However, if you find it’s not exactly what you’re looking for, you can request a full refund 14 days after registration, before completing the Discovery Process.

Program Curriculum
Module 1 - Welcome
Module 2 - The Program
Module 3 - Discovery
Module 4 - Zoom Session
Module 5 - Marketing Strategy
Module 6 - Marketing Plan
Module 7 - Branding, Part 1
Module 8 - Branding, Part 2
Module 9 - Tactics
Module 10 - Social Media
Module 11 - It’s a Wrap
This Isn’t for Everyone, and That’s Okay
This program is for serious business owners. Averill and Ruth are here to support and guide you as you take your business from wherever it is to where you want it to be. If you want mentors who are always in your corner, but aren’t afraid to tell you what you need to hear rather than what you want to hear, you’re in the right place.

Ezio Photo
Photographer
I worked with Viral Essence as I transitioned my business as a commercial photographer to artist. I needed to set up a marketing plan and support materials to set a plan in motion for success. Through the discovery process they were able to guide me through redirecting my business. I now have a clear understanding and approach moving forward with confidence.

Danilo Voljanek
Healthy Balance Studio
I have been working with Viral Essence Marketing Group for a number of years. Besides their marketing strategy and tactics, their guidance and personal service has been instrumental to the success of my business. Since I started working with them I have learned to understand what running a business means and where the value of marketing lies. Knowing they are only a phone call away with their expertise gives me a high level of confidence and comfort.
An Investment So Valuable
It Can’t Be Measured
Can you put a price on peace of mind?
Here's the truth. This program might not be for you. If you’re not completely committed to growing your business or are still clinging to the old normal, this course is probably not for you.
This program is for you if you want to transform your mindset and start thinking and working like a business owner. If you’re dedicated to growth in every sense and opening your mind to what effective marketing really takes, you’re in the right place.
As a seasoned professional, you already understand the importance of evaluating any investment before diving in. This is one of the most important investments you’ll ever consider because it involves things you can’t put a price on.
What’s more quality time with your family worth? What’s the value of having the right resources and real, human, personalized support during this stage in your startup? That’s the value of this program.
Space is Limited — Ensure the Personal Attention You Need
This program is tailor-made for professionals who have suddenly found themselves having to take on a business owner’s role. With that in mind, your mentors are dedicated to giving you a personalized experience, not just general business and marketing advice.
That’s why this program is currently limited to just five participants on [STARTING DATE], to ensure high quality learning, better results, and real connections between you and your mentors.
Money Back Guarantee
If you’re truly ready to take ownership of your business and get your marketing underway, this program is guaranteed to get you there. However, if for some reason it’s not exactly what you’re looking for, you can request a full refund within 14 days, before completing the discovery process.
What Happens When You Sign up

Step #1
Check Your Inbox
Boosting your management and delegation skills is crucial to running a business, but you can’t ignore the emotional aspects. Get support as you navigate your new role, so you can maintain balance in your life and say goodbye to stress.

Step #2
Start Your First Module
Dive right in! The introductory module is anything but general. You’ll get into relatable and unavoidable pain points and learn how to get into the right mindset for the rest of your journey.

Step #3
The Discovery Process
Get ready for your Zoom session by reaching the end of module four. By this point, you’ll have a clear idea of the discovery process and be well prepared for your discovery call.

Step #4
Discovery Video Call
Connect with your mentors to plan out your particular business journey and clear up all your questions and concerns.
Still Not Sure If This Program Is For You?
If you’re still not sure if this program will cater to your specific business needs, this is your chance to have all your questions and concerns addressed before signing up. If recent world events have taught us anything, it’s to expect the unexpected and never underestimate the power of adaptability. So many professionals are finding themselves needing to fill the role of business owner for the first time instead of just being an employee. If you’re in a similar situation, this is absolutely the program for you. Book a call and learn more about the marketing foundations and resources in this program as well as how and why they’re crucial to your success.
If you’re truly ready to take ownership of your business and get your marketing underway, this program is guaranteed to get you there. However, if for some reason it’s not exactly what you’re looking for, you can request a full refund within 14 days, before completing the discovery process.